The EDGEucation series is alumni-gated: workshops, classes, and learning sessions taught by EDGE mentors. Open to current cohort, past cohort, and the EDGE alumni community for life.
A four-hour foundational session on the negotiation toolkit — BATNA, ZOPA, tactical scripts, and case-scenario practice. Tom's hybrid 1:1 + group coaching model has been the most-effective pattern in EDGE's history.
What you'll cover: Best Alternative To a Negotiated Agreement (BATNA), Zone of Possible Agreement (ZOPA), tactical opening scripts, case-scenario practice across listing-side and buyer-side scenarios. Day 1 is mandatory for Day 2 (Negotiation 2.0 at end of June).
Sent to registered alumni 24 hours before the session.
Case-scenario practice by sector — listing, buy-side, commercial, new-construction. Day 1 (Negotiation 101) is a prerequisite.
A working session on leadership pipeline design, the chair–VC continuity model, and succession discipline at the chapter and national level.
Mentor panel format. Positioning, storytelling, and presentation skills — taught by mentors who've delivered at AREAA national, brokerage conferences, and lender events.
Capital markets, commercial real estate, and lending operations. Designed for residential agents adding commercial capability.
Hands-on workshops on AI-assisted CRM, listing copy, market analysis, and operational automation. New tools added each year.
How AREAA's policy work happens, and how chapter leaders can plug in — Policy Summit prep, congressional engagement, advocacy mechanics.
EDGEucation workshops are open to:
There is no fee for EDGEucation access. Alumni status is earned once — through any of the three on-ramps — and carries forward indefinitely.
If you're not yet an alumni and want access, the path is to apply: see the three paths into EDGE.
The Zoom link goes out 24 hours before each workshop. Verify alumni access to be on the list.